Social media makes it possible for businesses to humanize their brand, and create more personal relationships with their customers and even their employees. With so much opportunity to interact with clients and customers via social media, it’s become regarded as the best way to market and brand your business in current times.
Social Media Provides Humanization
When you can find a way to make your business seem more humanized, you will find a way to grow your brand and expand your business. People like knowing they’re doing business with real people, not just a logo or a brand.
One way in which social media helps to humanize is with Twitter’s new Vine app. Vines are short, six-second videos that allow you to introduce your key players and important employees, and show your viewers the people who work behind your business logo and brand.
Face it: the world uses social media as its second voice. When someone eats a burger for dinner, they post a photo or review of it online. When customers experience great or horrible service at your business, they’re going to post about it.
When people talk about your business on the web, you have the opportunity to respond to their concerns or praise, which is one way to interact. This type of interaction shows your customers that you value their feedback, opinions, and compliments, and that you’re not just in it for the profit, but for your customers’ satisfaction as well.
The second benefit to being able to interact easily with your customers is the fact that you can come across as a more personal service. When you use social media to interact, you create an intimate feeling between your business and your clients. This fosters a feeling of loyalty and happiness.
Create Customer Interest
Yet another way that social media helps you to grow your business is by creating customer interest. When you announce a competition or opportunity to win a prize on your social media pages, you remind clients that your business exists.
You might also garner a few new customers. For example, offer a free prize to the person who can recommend the most new customers to your facility in the next month. Something along those lines motivates people to want to get active and they’ll do some marketing on your behalf.
Using your social media pages to help you garner customer feedback is another benefit of social media. When you use the Internet to see what your customers have to say, what they think you can improve, and what they like, you learn how to improve your business.
your customers have the opportunity to tell you anonymously how they really feel about your company. While some might offer harsh criticism, it’s important to remember that such input can help you to improve your business.
Additionally, online surveys help to create a more intimate connection between your firm and its customers. They’ll know that you’ve taken their feedback. If they see changes and/or improvements that reflect their suggestions, they’ll feel even more loyal to your business.
The Internet and social media make it easy to interact with customers. It’s a mechanism to increase employee and customer relations, business satisfaction, and production. When your business develops a more humanized form, it can impress your clients.
The important thing to remember when using social media to engage customers is that just because you’re using social media, that doesn’t mean that you may forget your manners. What you post on social media should always be professional, polite, and respectful.